Smells Like Fish CO. was established in 2008, when two middle-school friends started spray-painting sea monsters & fish on every possible surface. At the time, they didn’t know they were creating a brand by tagging “smells like fish” but it would go on to signify the bond between friendship, and the joy of inspiring one another. Gil’s nautical fascination, part inspired by his father’s anchor tattoo and by marine biologist and art-school mentor, Holly Hawk, would evolve into the Smells Like Fish brand in hopes of bringing awareness to our oceans and appreciating our fishy friends. SLF Co. is an invitation to join an INFINITE group of STYLISH individuals who bring their own language sound & color to SKATEBOARDING.